Case study · Villa Los 3bs
Giving a villa a home outside Airbnb
A five-suite villa above Manuel Antonio was selling through one channel: Airbnb. In two weeks we shot its photo and video library, launched its Instagram, and gave it a new website with live availability.
- Property
- Private villa · 5 suites
- Location
- Manuel Antonio, Costa Rica
- What we did
- Photo · Reels · Drone · Website
- When
- August 2026
The starting point
Guests found Villa Los 3bs on Airbnb, and almost nowhere else. The website dated from 2017, the only way to check dates was to email and wait, and the Instagram account had never posted.
The brief
The owner wanted reach: content that travellers in the US and Canada would actually see. We agreed on a full shoot with photos, reels and drone, a new website, and the villa’s first month on Instagram.
The shoot
- Chance of rain at dawn on Tuesday
- 8%
- Chance of rain at every sunset of the stay
- 80–92%
So every shot that couldn’t be repeated went into that one Tuesday morning.
The website
The new los3bs.com went live 7 days after the shoot, in English, Spanish and French.
Availability syncs from Airbnb, with the nightly rate on every date, so guests can check before they ask.
@villa_los3bs went from no posts to nine reels in its first month.
Results
- requested by a local rental agency, January to April, after checking availability on the new site
- 4-month stay
- from the end of the shoot to the new site going live
- 7 days
- after launch, the first booking request came in through the new site
- 5 days
- reel plays in the first month, on a brand-new account
- 2,500+
Written in October 2026. Figures are as of that date.
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We usually reply the same day. · +1 518 637 9467 · bladen@bladenvisuals.com